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Category Archive: business of fitness

Gym = member’s club

Financial Times and Jo Ellison brougth an interesting ankle to the discussion about wellness by comparing gyms to […]

February 17, 2018 business of fitness, fitter in London, future of fitness, Uncategorized

Well To Do Founder’s Series with Boom Cycle and Ella’s Kitchen

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Image courtesy of Well To Do. This post includes some solid advice about startup founding, growing a business […]

September 27, 2017 business of fitness, event, fitter in London

Yoga like a dog – It is about how you make people feel

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Teacher’s style is not only about the technique

September 16, 2017 business of fitness, fitter in London, instructing, yoga

Class review – Nirvana and Paceline at One 10

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I took the chance to test how it is to be part of the trendy cyclomanics at One […]

September 3, 2017 business of fitness, fitter in London, Uncategorized

Lululemon’s marketing tactic: win-win-win?

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Part of Lululemon’s success is due to its capability to create micro communities. The Canadian retailer run its […]

September 3, 2017 business of fitness, Uncategorized
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