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Category Archive: Uncategorized

The best of Portugal

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One country, two girls and six days on the road. Not one, but two cars, two cities and […]

May 24, 2018 Uncategorized

Gym = member’s club

Financial Times and Jo Ellison brougth an interesting ankle to the discussion about wellness by comparing gyms to […]

February 17, 2018 business of fitness, fitter in London, future of fitness, Uncategorized

Mike Lewis from When to Jump for Lululemon

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Lululemon is famous for their favours for their community. Even though this means clever marketing strategy, I can […]

January 23, 2018 fitter for career, fitter in London, Uncategorized

5 places for great coffee moments in London

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  I love my coffee. There are no many other as good every day indulgences as a good […]

January 21, 2018 fitter in London, fitter indulgence, Uncategorized

Class review – Nirvana and Paceline at One 10

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I took the chance to test how it is to be part of the trendy cyclomanics at One […]

September 3, 2017 business of fitness, fitter in London, Uncategorized

Lululemon’s marketing tactic: win-win-win?

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Part of Lululemon’s success is due to its capability to create micro communities. The Canadian retailer run its […]

September 3, 2017 business of fitness, Uncategorized

Boutique gyms are like fancy restaurants

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Long gone are the times gym and classes were hobby for only the most dedicated. Similarly, long gone […]

August 28, 2017 Uncategorized

Fitness around Europe, part 4: What happens in the locker rooms?

  Back in the locker room. The United Kingdom and Germany are the absolute opposites. In UK you […]

May 23, 2017 Uncategorized

Fitness around Europe, part 3: How to train?

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Fitness around Europe goes on! What is fitness in Germany, Sweden, Finland and the United Kingdom? Read also […]

May 21, 2017 Fitness around Europe, Uncategorized

Fitness around Europe, part 2: Gym essentials – what to bring to the gym?

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Yesterday I wrote for the first time about  Fitness around Europe – what Fitness means in Finland, Germany, […]

May 14, 2017 Fitness around Europe, Uncategorized

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