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business of fitness

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If you are a human, you probably have one. If you are a working professional, you probably spend […]

October 26, 2017 fitter in London, fitter mind

Well To Do Founder’s Series with Boom Cycle and Ella’s Kitchen

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Image courtesy of Well To Do. This post includes some solid advice about startup founding, growing a business […]

September 27, 2017 business of fitness, event, fitter in London

Yoga like a dog – It is about how you make people feel

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Teacher’s style is not only about the technique

September 16, 2017 business of fitness, fitter in London, instructing, yoga

Class review – Nirvana and Paceline at One 10

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I took the chance to test how it is to be part of the trendy cyclomanics at One […]

September 3, 2017 business of fitness, fitter in London, Uncategorized

Lululemon’s marketing tactic: win-win-win?

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Part of Lululemon’s success is due to its capability to create micro communities. The Canadian retailer run its […]

September 3, 2017 business of fitness, Uncategorized

Boutique gyms are like fancy restaurants

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Long gone are the times gym and classes were hobby for only the most dedicated. Similarly, long gone […]

August 28, 2017 Uncategorized

The Business of Fitness: Athleisure – When Fashion and Fitness got a baby

Source: Nike, Johanna Schneider Women's training collection
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Image source: Nike, Johanna Schneider Women’s training collection The signs have been around us for more than a […]

February 8, 2015 Uncategorized

The Business of Fitness: How Fitness turned out to be a status symbol and what does it mean for 2015

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When Vogue is referring to 11 fitness looks in a way which is not focusing on the clothes, […]

February 7, 2015 Uncategorized
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