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Lululemon’s marketing tactic: win-win-win?

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Part of Lululemon’s success is due to its capability to create micro communities. The Canadian retailer run its […]

September 3, 2017 business of fitness, Uncategorized

Boutique gyms are like fancy restaurants

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Long gone are the times gym and classes were hobby for only the most dedicated. Similarly, long gone […]

August 28, 2017 Uncategorized

Fitness around Europe, part 4: What happens in the locker rooms?

  Back in the locker room. The United Kingdom and Germany are the absolute opposites. In UK you […]

May 23, 2017 Uncategorized

Fitness around Europe, part 3: How to train?

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Fitness around Europe goes on! What is fitness in Germany, Sweden, Finland and the United Kingdom? Read also […]

May 21, 2017 Fitness around Europe, Uncategorized

Fitness around Europe, part 2: Gym essentials – what to bring to the gym?

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Yesterday I wrote for the first time about  Fitness around Europe – what Fitness means in Finland, Germany, […]

May 14, 2017 Fitness around Europe, Uncategorized

Fitness around Europe, part 1: What is Fitness?

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Have you always wondered if gyms are the same around Europe? Are you always wondered, if the people […]

May 13, 2017 Uncategorized

What you actually learn when you live abroad

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30 years and five countries made me a mix of island farm girl and cosmopolitan lady. Every time […]

April 16, 2017 Uncategorized

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